Ok…it’s that time again! Back to school advertising is already upon us and with that comes a steady barrage of promotions for the latest and greatest items: book-bags, jeans, shoes and a host of other accessories. The choices are staggering but individual tastes are what makes the world so fascinating.
But what about the food choices that fill their lunch boxes and are promoted at school? Unfortunately, there exists a sinister barrage of advertising that attempts to sway, misinform and deceive us with regards to what denotes healthy food choices. Our children become victims of sweet, colorful, conveniently prepackaged items from a food industry that cares little about our health and longevity.