In this episode, John H interviews Jamie Gruttadauria, owner of Rochester Fitness and Cylcing. Gruttadauria has been in the fitness and cycling industry since adolescence. His first job was at the Webster location of a 6-store chain called Spokes-N-Wheels. After graduating from Monroe Community College in 1993, Gruttadauria was given one of the stores and went on to become fitness equipment buyer for all 6 stores. During this time he developed his expertise in merchandise knowledge, floorplan layouts, and training staff how to sell. Gruttadauria opened his own store, Rochester Fitness, at the Panorama Plaza exclusively selling fitness equipment. In 2007, the successful shop expanded to its current location at 749 Panorama Trail. As popular fitness trends like CrossFit and P90X traded traditional equipment for bodyweight apparatuses, Gruttadauria filled the decrease in equipment demand by returning to his cycling roots. The added cycling inventory led to the store’s name change: Rochester Fitness and Cycling.